What do you do when you can’t find a healthy, pleasant tasting, all natural toothpaste, suitable for the whole family? You make your own. That’s exactly what Michael and Michelle Aronson did 38 years ago when they were looking for a great tasting family friendly toothpaste that was free from SLS, parabens, preservatives and also fluoride free. The name ‘Grants’ comes from the street in which they lived at the time. Their daughter Tammy has since joined them and together they are committed to producing affordable, natural products for the next generation of health conscious families like the Whitening With Peppermint Fluoride Free Natural Toothpaste and Mild Mint Fluoride Free Natural Toothpaste.